Vdopia inks online video advertising deal with Web18
02 January, 2009
Vdopia, a video advertising network and video ad platform company, has signed an online video advertising deal with Web18, the online arm of Network 18 Group. Under the deal, Web 18 will use Vdopia video ad platform for delivering ads on its video content and Vdopia ad network will procure and serve advertisements for all video content across Web 18 sites, including IBNLive.com, MoneyControl.com, Josh18.com, CricketNext.com, Tech2.com and Buzz18.com.
“Web18 is amongst the leading internet companies in the country today and videos at IBNLive and MoneyControl are huge hit amongst the internet audience not only in India but across the world.” Srikanth Kakani, founder, Vdopia, has said. “It’s indeed an honour to be associated with the Network 18 brand and we are happy to be an important part of the video strategy of Web18 group.”
“We are very pleased to announce our deal with Vdopia,” Rajan Srinivasan, sales head, Web18, has said. “We have been working with them now for over six months and they are strategically an important partner for us, as we are seeing tremendous growth in video viewership across our sites.”
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
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