Vivek Saurabh joins Id8 Labs as CEO, to set-up Delhi operations

Digital marketing agency Id8 Labs, which has offices in Philadelphia (US) and Mumbai, has appointed Vivek Saurabh as its new chief executive officer. Before joining Id8 Labs, Vivek Saurabh headed GENPACT’s Centre of Excellence. According to Id8 Labs, Saurabh will be based in New Delhi and will also set up Id8 Labs’ Delhi operations.

“Vivek has been brought on board to make id8 Labs into a centre of excellence. Id8 Labs today has a 125 member team which we plan to double in the next one year. Given such a diverse team, operations and practices and processes become critical, Vivek will work towards implementing Six Sigma practices in the company,” Amit Tripathi, managing director, Id8 Labs, has said.

The company has also named Tanmay Mohanty as its chief operating officer. Mohanty was earlier the Head Strategy and Business Development at Id8 Labs and in that capacity has spent two years with the company and has been instrumental in newer growth areas.

Sheetal Vora has been appointed as chief operating officer of a new internet venture that the company is incubating. Vora, who has been with the company since inception, will also hold additional charge as vice president, corporate affairs, Id8 Labs.

Id8 Labs, which was launched in 2007, currently offers proprietary research, online creative and content solutions, search engine marketing, media solutions along with behavioural targeting and CRM. Its client list includes UTI MF, Maruti Suzuki, HSBC, HDFC Standard Life, Colgate, Crompton Greaves, RPG Group, Essar, DuPont, iFlex, TATA AIG, Go Air, Reliance Capital and Mirae Asset.