Yahoo India launches UnCannies contest to identify most creative work in advertising
28 January, 2009
Yahoo India has launched Uncannies.com, where the company is running a contest to identify the most creative work in the field of advertising. In order to take part in the contest, creative agencies as well as individuals from print, television, radio, outdoor and the online medium can post their work on the site till February 28, 2009.
According to Yahoo India, all participant entries will be judged by an independent panel of experts from the advertising industry. Users will also get a chance to rate the shortlisted creative for the entire contest duration. However, the expert panel’s decision would be final.
“An excellent creative speaks for itself,” Nitin Mathur, director, marketing, Yahoo India, has said. “UnCannies from Yahoo India brings together all creative minds of the industry to share their best advertising work. It’s also a great platform to discover fresh ideas and showcase top talent in advertising.”
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
Have more than 20 yrs fruitfull experience from top advertising agencies abroad and india as a creative director.
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