Yahoo relaunches IndexTools as Yahoo Web Analytics

Yahoo has relaunched IndexTools, a web analytics package it bought in May 2008, as Yahoo Web Analytics . According to Yahoo, the service allows online publishers to get real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to ramp up their visitor satisfaction.

Jitendra Kavathekar, VP, Yahoo Web Analytics, has said , “We are rolling the service out in phases for the remainder of 2008 and into next year. The first big deployment is Yahoo Small Business, whose 13,000 hosted e-commerce customers can get set up just in time for the holiday shopping season at the click of a button.”