Yatra Online Pvt. Ltd. is a smart travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5000 large cities and small rural areas around the globe. As an online travel company, Yatra.com acts as a complete tour planner for travelers and is a one-stop shop for every travel need.
Yatra's world-renowned investors include Norwest Venture Partners (NVP) – Promod Haque's leading venture capital firm, Reliance Capital (a member of Reliance Group headed by Anil Ambani), and Television 18 Group (TV18)—India's premier news broadcaster (CNBC TV18, CNN IBN and Awaaz) founded by Raghav Bahl.
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "