Yatra.com introduces ‘Fair Deal Promise’ scheme to promote international air travel
06 January, 2009
Travel portal Yatra.com has launched a new scheme to promote international air travel. According to the company, Yatra Fair Deal Promise offers a set of benefits, including free shopping vouchers worth Rs 4000, that yatra.com will offer to its customers who book international air tickets with them.
Under the new scheme, Yatra.com customers can also save additional 10 per cent on the base fare of an international air ticket if they hold a Master Card. The Yatra.com customers would also have the flexibility to pay only 25 per cent of the air ticket value at the time of booking and the balance amount can be paid at a later date through multiple payment options such as cheque, demand draft or credit card.
Dhruv Shringi, co-founder and CEO, Yatra.com, has said, “Our latest offering ‘Yatra Fair Deal Promise’ is aiming to reach out to the medium and large size families, who through this scheme will be able to travel overseas by availing multiple payment schemes and offers.” [Source: MoneyControl]



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