Ybrant Digital launches location-based mobile advertising platform
22 December, 2009
Hyderabad-based digital marketing company Ybrant Digital, in association with LiveVana Innovations and Lepton Software, has launched a location-based mobile advertising platform that will enable mobile service providers and advertisers to send advertisements and discount coupons to mobile subscribers, based on subscriber’s location.
“With the estimation of mobile marketing in Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant’s soon-to-come local-search initiative for India,” Suresh Reddy, chairman and CEO, Ybrant Digital, has said.
“Mobile operators are looking at innovative VAS (value added service) including rich-content and information services. With this partnership with Ybrant Digital, Lepton Maps is ideally positioned to provide both static and dynamic content to mobile subscribers,” Rajeev Saraf, CEO, Lepton Maps, has said.
“Use of consumer’s location for targeted advertising is missing on web, TV and other traditional media. Our platform provides advertisers a medium to deliver targeted ads to consumers using their current location, leading to a better ROI (return on investment) in campaigns,” Mandeep Singh, CEO, LiveVana Innovations, has said.
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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