YouTube launches ad program to enable video creators promote their videos

Google-owned video sharing site YouTube has launched YouTube Sponsored Videos , an advertising program that enables video creators to promote their videos and make it easier for people to find them. According to the company, YouTube Sponsored Videos is currently available only in US, “but we're working to bring it to other countries soon.”

The new advertising program has automated tools that allow content owners to decide where they would like their videos to appear, place bids in an automated online auction, and set daily spending budgets. Then, when people search for videos, YouTube will display relevant videos alongside the search results. These videos are labelled as ‘sponsored videos’ and are priced on a cost-per-click basis.

“Just as AdWords provides people with relevant, non-obtrusive advertising, we hope that Sponsored Videos will provide useful, engaging content, accessible to advertisers of all kinds,” Matthew Liu, product manager, YouTube, has said . “We think this is a great first step for offering users, partners, and advertisers search marketing solutions on YouTube.”