YouTube to live stream all DLF IPL 2010 matches
20 January, 2010
Google India has signed an agreement with Indian Premier League and its licensing partner Global Cricket Ventures that will enable it to live stream all DLF IPL 2010 matches – spanning 60 matches over 45 days – on a dedicated IPL channel on YouTube at YouTube.com/IPL.
Under the terms of the agreement, Google will have exclusive online rights for the Indian Premier League content for two years and both Google and IPL will jointly share revenues from sponsorships and advertising on YouTube.com/IPL and on IPLT20.com, the official website of IPL.
The dedicated IPL channel on YouTube will also offer DLF IPL 2010 match highlights, player interviews, wickets of the match, top sixes of the match, award ceremony and pitch reports. Users will also be able to enjoy short clips of highlights and other special video content on YouTube.com/Mobile.
In addition to live streaming of matches on YouTube, Google will also host a special IPL branded Orkut Community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences while the tournament is on.
According to Google, this is the first time the company will be live streaming a major global sporting event on its online video community site YouTube. DLF IPL 2010 is set to kick-off in Hyderabad on March 12, 2010 and will feature last year’s league winners the Deccan Chargers taking on the Kolkata Knight Riders.
“We are thrilled to have the IPL as our global partner and bring to the YouTube community around the world and here in India an interactive, unique experience building greater awareness around the world for the sport,” Shailesh Rao, managing director, Google India and Media & Platforms, Asia Pacific, has said.
Lalit Modi, chairman and commissioner, Indian Premier League, has said, “This unique initiative by IPL to partner Google India will give the league a global reach on a single distribution platform. This will allow IPL fans anywhere in the world to view the action on-demand as per their convenience, thus making the new dedicated IPL channel on YouTube the biggest virtual stadium in the world.”
This is really great for the fans of cricket. But what about other sports? Do they are translated via youtube? Because this is the first time I have red something like this.
hmmm waiting for IPL.. best time pass one can have... well not having sufficient speed to see it on youtube but will surely see it on Sony and will support Rajasthan royals...
this is a great initiative from Google for die-hard fans of 20-20 who are not able to watch it because they might be at work and do not have access to TV to catch all the live action on the ground! you never know if World Cup too goes live on you tube!
Wow this is really a good news that now we can able to see all DLF IPL 2010 matches live in you tube , this is really great for the fans of cricket.
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