Zedo launches ad reporting technology designed for Web 2.0 sites
11 July, 2008
US-based ad serving company Zedo has launched an internet ad reporting technology Zedo Ad Sequence Deep Dive Report, designed for photo sharing sites, social networking sites and gaming websites where users stay on for a considerable amount of time.
Zedo Ad Sequence Deep Dive Report also allows publishers to view performance of ads depending on where they are in the sequence: the 1st position, the 2nd, the 3rd, etc. This exposes new revenue opportunities by giving details of where an advertiser can get better performance.
“These reports instantly provide a deep insight into what is happening on a site. Looking at it per channel is truly an eye opener that must be seen to be believed,” Roy de Souza, CEO, Zedo, has said. [Source: exchange4media]
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
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