Zee News ties up with One97 to offer news updates on mobile phones
19 November, 2008
Zee News , the Hindi news and current affairs channel, has partnered with mobile VAS (value added services) company One97 Communications to offer news updates, in multiple languages, in the form of SMS or voice alerts on mobile phones.
Barun Das, CEO, Zee News, has said, “Offering Zee News content on mobile is our commitment of delivering news to the fingertips of global users across multiple platforms. Our association with One 97 will help the mobile users across India to access the in-depth, credible and up-to-the minute news coverage that Zee News offers.”
Vijay Shekhar Sharma, managing director, One97 Communication, has said, “We are excited to partner with Zee News Ltd. Our service offering has endless potential and will further strengthen Zee News connect with viewers more personally.”
"
One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
Post new comment