Alootechie News

iVdopia appoints Owen Weed as Senior Director

Alootechie — Tue, 9 Feb 2010 02:27:07 -0800

US-based advanced mobile advertising solution provider iVdopia has appointed Owen Weed as senior director, sales; Ilise Welter as director of sales for the West Coast; and Lauren Kinder as director of sales for the Midwest. Prior to joining iVdopia, Weed was vice president, digital at TMP Directional Marketing; Welter was director, Western Region at WebMD; and Kinder was manager, Midwest at Playboy Enterprises.

Dinamalar appoints S Balasubramanian as Head of Marketing, New Media

Alootechie — Tue, 9 Feb 2010 00:26:23 -0800

Tamil daily newspaper Dinamalar has appointed S Balasubramanian as head of marketing, new media. Prior to joining Dinamalar, Balasubramanian was senior vice president, ad sales at Galatta.com. Dinamalar.com, the online version of the Tamil daily, claims to attract around 8 million visitors and record more than 35 million page views a month.

Parle-G Zapak Super Gamer III claimed to attract over 1 million kids as participants

Alootechie — Mon, 8 Feb 2010 06:10:59 -0800

Online gaming company Zapak.com claims that Parle-G Zapak Super Gamer III, an online gaming contest targeted at kids in the age group 6-14 years, has witnessed the participation of over 1 million kids from across the country. The grand finale was held on February 6, 2010 in Mumbai where Rajesh Singh from Delhi was crowned as the winner, while Dilip Prasad M from Bangalore and Shah Zaman Pasha from Bangalore emerged as the runner ups.

Vdopia growing by over 500% year-on-year in revenues: Saurabh Bhatia

Alootechie — Mon, 8 Feb 2010 05:48:37 -0800

by Satrajit Sen

Following the appointment of Debadutta Upadhyaya as vice president of Vdopia in India, AlooTechie spoke with her to know her immediate priorities at the company and also the current state of the online video advertising market in India. Saurabh Bhatia, chief business officer, Vdopia, also joined us and talked about the company’s current growth and future plans.

Egyptian cleric issues fatwa against the use of social networking sites

Alootechie — Mon, 8 Feb 2010 03:22:11 -0800

Sheikh Abdel Hamid al-Atrash, a top Egyptian cleric and former head of the fatwa commission at Al-Azhar University, has issued a fatwa against the use of social networking sites, such as Facebook, saying such sites have resulted in the rise of marital infidelity. According to the Sharia scholar, Muslims using social networking sites must be considered “sinners”.

PayPal temporarily suspends personal payments to and from India

Alootechie — Mon, 8 Feb 2010 02:05:37 -0800

US-based online payments company PayPal, which is owned by eBay, has temporarily suspended personal payments to and from India and transfers to local Indian banks.

According to PayPal, while the company is trying to resolve the issue, customers can still make commercial payments to India but merchants cannot withdraw funds in Rupees to local Indian banks.

exchange4media to organise quiz competition focused on Digital Media

Alootechie — Sun, 7 Feb 2010 22:06:12 -0800

exchange4media is organising ‘Digital Quotient – Will You Click?’, a digital quiz competition for people working in the Indian media, advertising and marketing industry. The regional rounds of the quiz competition will be organised in Mumbai, Bangalore and Delhi on March 11, 12 and 19, respectively and the final will be held in Delhi on March 19, 2010.

Prasanth Mohanachandran quits Neo@Ogilvy as Executive Director, Digital Services

Alootechie — Fri, 5 Feb 2010 03:17:05 -0800

Prasanth Mohanachandran, executive director, digital services, Neo@Ogilvy and OgilvyOne, is expected to soon put in his papers at the company. Though, Mohanachandran’s next move is still not known he is more likely to remain in the digital media industry.

Kaizad Pardiwala, president, OgilvyOne, is also understood to have decided to call it quits. However, Pardiwala is likely to accept another role in the Ogilvy and Mather group itself.

YouTube offers full-length Bollywood movies for free online viewing

Alootechie — Fri, 5 Feb 2010 07:06:22 -0800

by Satrajit Sen

Google-owned video entertainment site YouTube has launched a Bollywood channel where full length Hindi movies like Raja Babu, Nauker, Bawarchi, Shaan and Mumbai Salsa are available for free online viewing. According to YouTube, the objective is to provide an open platform for Bollywood studios to reach a global audience and make money from their content online.

Future Of The Indian Rope Trick

Alootechie — Tue, 29 Apr 2008 22:08:08 -0700

Just take a minute to think of the number of ‘small screens’ that have sprung up amidst us – 180 million mobile screens and at least 30 million computer screens – that's a total of 210 million unique screens! These screens take orders; serve what is demanded from them and they are subservient.