Mobile

Submitted by Alootechie on Sun, 02/24/2008 - 20:57.

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Marketing Channels

10 Things Which Make Online Businesses Difficult in India

Pushkar Gaikwad, founder, 6to10 Media

Social media now an important component of media plans

Vijay Iyer, Head – Sales Strategy, Komli Media

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Future of Mobile Internet: Downloadable Mobile Applications

Lalit Bhise, co-founder and CEO, Mobisy

Mobile Applications in India: Opportunities and Challenges

Ajay Pandey, CEO, Mastiff Tech

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Media Strategies

Effective Online Marketing - Leveraging Best Practices from Offline Advertising

Adarsh Kulshrestha, CFO, Regalix

Web Analytics Driven Online Marketing

Raja Bhat, VP – Consulting Services, Nabler Web Solutions

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International News

Internet access should be a fundamental right of all people: Survey

Google acquires online photo editing tool Picnik

3 Google executives convicted in Italy for letting YouTube host an offensive video

Google gets approval to buy, sell energy in US

Student criticising teacher on Facebook is protected under freedom of speech: US court

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Search

Lock n Key of Social Search is owned by Google

Amit Kumar, Managing Director, IdiscoverIndia.com

Yahoo, Google or Bing: who delivers?

Prashanth Kumar, Director, Digital Strategies, Wunderman

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Consumer Strategies

The hidden salesmen in a website

Rajeev Sharma, vice president and head – digital, RMG Connect

Trust in God; but lock your car!

Prashanth Kumar, Director, Digital Strategies, Wunderman

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Gaming

Promoting brands with mobile games

Salil Bhargava, CEO, Jumpgames

Future Of The Indian Rope Trick

Alok Kejriwal, Founder and CEO, Games2win

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" I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "