Ajit B: Internet industry not speaking the language understood by advertisers

According to Ajit Balakrishnan, chairman and CEO, Rediff.com, the Indian internet industry is not speaking the language that is understood by advertisers. To make his point, Balakrishnan said that Rediff MoneyWiz, the personal finance service from Rediff.com, has four million active users, whereas the CNBC TV18 channel has five million viewers. But MoneyWiz does a business of Rs 1 crore from advertisements, while CNBC TV18 does Rs 200 crore business.

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" For brand marketers, mobile offers the opportunity of establishing a personalized connection with existing customers, gaining new customers by leveraging the incredible reach of the medium and effectively communicating with their target audience at remarkably low costs. "

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Managing Director, Mobile Marketing Association (MMA), Asia Pacific